BugZero
Deep Dive
BugZero
Deep Dive
Meet BugZero, the only software solution that empowers IT teams to become proactive with vendor operational risk. By surfacing critical risks, reported by vendors and correlated with internal inventory, directly in ServiceNow, BugZero gives IT leaders peace of mind by accounting for all known risks. They reduce costly outages, prepare teams for compliance requirements and reduce endless manual bug research.
Below, we summarize our narrative project with BugZero and show the resulting home page before and after below that.
Meet BugZero, the only software solution that empowers IT teams to become proactive with vendor operational risk. By surfacing critical risks, reported by vendors and correlated with internal inventory, directly in ServiceNow, BugZero gives IT leaders peace of mind by accounting for all known risks. They reduce costly outages, prepare teams for compliance requirements and reduce endless manual bug research.
Below, we summarize our narrative project with BugZero and show the resulting home page before and after below that.
Meet BugZero, the only software solution that empowers IT teams to become proactive with vendor operational risk. By surfacing critical risks, reported by vendors and correlated with internal inventory, directly in ServiceNow, BugZero gives IT leaders peace of mind by accounting for all known risks. They reduce costly outages, prepare teams for compliance requirements and reduce endless manual bug research.
Below, we summarize our narrative project with BugZero and show the resulting home page before and after below that.
BugZero's Narrative Project
BugZero's Narrative Project
BugZero’s story couldn’t stand on its own or move deals forward, leading to slow, inconsistent sales cycles.
BugZero’s story couldn’t stand on its own or move deals forward, leading to slow, inconsistent sales cycles.
Why was this happening?
Why was this happening?
Need to create a new category
Need to create a new category
Customers had primarily accepted the problem BugZero solved as a "cost of doing business," creating a challenge building urgency in sales cycles.
Customers had primarily accepted the problem BugZero solved as a "cost of doing business," creating a challenge building urgency in sales cycles.
Unclear target audience
Unclear target audience
Multiple personas had championed and influenced opportunities in the past, creating doubt around BugZero's ideal target audience and limited validation on where to focus.
Multiple personas had championed and influenced opportunities in the past, creating doubt around BugZero's ideal target audience and limited validation on where to focus.
BugZero-centric narrative
BugZero-centric narrative
Much of the existing narrative focused on explaining what BugZero was and how it was different then cybersecurity, instead of focusing on the customer's point of view.
Much of the existing narrative focused on explaining what BugZero was and how it was different then cybersecurity, instead of focusing on the customer's point of view.
The StrataPMM Approach
The StrataPMM Approach
Refined & pressed the pain
Refined & pressed the pain
We helped BugZero create a new market, by shifting from features and outcomes to identifying a real customer pain and earning explicit buy-in that the problem is both urgent and costly.
We helped BugZero create a new market, by shifting from features and outcomes to identifying a real customer pain and earning explicit buy-in that the problem is both urgent and costly.
Committed to target audience
Committed to target audience
We pushed for a defined persona with IT Operations, even with limited validation, as a clear story isn't possible without a clear audience. Focus became a growth enabler, not a constraint.
We pushed for a defined persona with IT Operations, even with limited validation, as a clear story isn't possible without a clear audience. Focus became a growth enabler, not a constraint.
Customer-centric narrative
Customer-centric narrative
We rebuilt the story around the customer instead of explaining the product. It now centers on measurable pain, the cost of inaction, and the specific outcomes BugZero enables.
We rebuilt the story around the customer instead of explaining the product. It now centers on measurable pain, the cost of inaction, and the specific outcomes BugZero enables.
We brought BugZero's new narrative to life across a redesigned home page, refreshed website messaging, an updated pitch deck, and a new explainer video. Within six months, sales cycles fell by 83%, intro calls moved quickly into value and discovery, and channel partners generated new leads using clearer, higher-performing assets.
We brought BugZero's new narrative to life across a redesigned home page, refreshed website messaging, an updated pitch deck, and a new explainer video. Within six months, sales cycles fell by 83%, intro calls moved quickly into value and discovery, and channel partners generated new leads using clearer, higher-performing assets.
BugZero's Home Page
BugZero's Home Page
Before
Before
After
After
Let’s tell your story!
Let’s Talk
Let’s tell your story!
Let’s Talk
Let’s build
a story!
Let’s Talk
