About Strata | B2B Product Marketing & Narrative Design Experts

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Your Storytellers

Meet the team that founders and CMOs gush about

Carson Swan

Amazon, Meta, Front, FunnelStory

I’ve spent the majority of my career as a product marketer, and I can confidently say it’s where I belong. Like many PMMs, I was initially drawn to the fast-paced, dynamic nature of the role, but over time, I’ve become particularly passionate about the art of strategic storytelling—the intersection where product and customers meet, and go-to-market strategy begins. Over the past 15 years, I’ve had the privilege of learning from world-class product, GTM, and marketing leaders, built and led PMM teams, and worked across startups and enterprises.

Today, I’m energized by partnering with forward-thinking founders and marketing leaders, bringing everything I’ve learned to help them harness the power of storytelling and craft compelling narratives that break through the noise.

Mike Hill

Front, Chronicled, Bosch, Endless

I enjoy the challenge of understanding customers. After 15 years of building go-to market strategies from the ground up, I have learned to appreciate that exceptional messaging and positioning starts with exceptional understanding.

While more customer conversations and data can improve understanding, most of the early and late stage startups I worked with struggle to organize existing knowledge and context the team already has into a clear and compelling story.

I have developed an insatiable passion for helping GTM leaders create product narratives that align the team, elevate the brand and drive scalable growth.

Our Difference

Why we get the job

We’re narrative experts.

This is all we do—and we do it well. Our research-driven and collaborative process helps uncover and articulate your best story.

We focus on customer value.

Features alone will dilute your narrative. We craft a structured story that threads your customers’ most urgent problems directly to your solution and value, so you're not just a list of parts.

Features alone will dilute your narrative. We craft a structured story that threads your customers most urgent problems directly to your solution and value, so you're not just a list of parts.

We accelerate the work.

Unlike in-house teams juggling multiple priorities, we bring fresh ideas, challenge assumptions, and move fast. Helping get your best story in front of customers in 2-3 months.

Make sure your best story gets told

The best messaging isn't a one-time project. It's a system that gets sharper every quarter. Let's build yours.

Reserve Your Spot