Zime saw strong early success with design customers, including meaningful expansion across multiple accounts, but struggled to scale new business revenue. Prospects seemed to have difficulty understanding Zime’s unique value within the crowded Sales AI ecosystem so momentum often stalled after the first few sales conversations. Internal uncertainty around the ideal value proposition also led to frequent iterations without meaningful progress.
Zime was selling into a crowded market where many vendors made similar claims about AI and outcomes, making it difficult for any message to stand out.
Zime’s story tried to address multiple problems at once. While all were valid, the lack of focus diluted the message and made it harder for prospects to quickly understand why Zime existed.
Zime attempted to speak to everyone from CROs to Sales Enablement Managers. Without a clear decision-maker focus, the value message lost clarity and urgency.
We anchored Zime around a single idea: winning sales behaviors are nuanced, hard to detect, and invisible to traditional tools. This positioned Zime’s depth as the core point of difference.
Focus the narrative
With a clear point of view and a focused sales narrative in place, Zime unlocked faster, more consistent growth. Within six months, sales cycles were cut in half, revenue grew more than 150%, and new logos per quarter increased 4x.
