Zime
Deep Dive

Zime turns winning behaviors into predictable revenue. By analyzing all sales activity, Zime identifies the nuanced behaviors that lead to wins and turns them into in-the-moment guidance that drives real behavior change throughout the deal cycle. Zime replaces static playbooks, generic AI tools, and inconsistent coaching with adaptive guidance and clear accountability, helping sales orgs move faster and consistently exceed growth targets.

Below, we summarize our narrative project with Zime that contributed to a 400% increase in new logos within 6 months.

Zime's Narrative Project

Zime saw strong early success with design customers, including meaningful expansion across multiple accounts, but struggled to scale new business revenue. Prospects seemed to have difficulty understanding Zime’s unique value within the crowded Sales AI ecosystem so momentum often stalled after the first few sales conversations. Internal uncertainty around the ideal value proposition also led to frequent iterations without meaningful progress.

Why was this happening?

Operating in crowded market

Zime was selling into a crowded market where many vendors made similar claims about AI and outcomes, making it difficult for any message to stand out.

Too many problems

Zime’s story tried to address multiple problems at once. While all were valid, the lack of focus diluted the message and made it harder for prospects to quickly understand why Zime existed.

Persona

Confusion

Persona Confusion

Zime attempted to speak to everyone from CROs to Sales Enablement Managers. Without a clear decision-maker focus, the value message lost clarity and urgency.

Our Approach

Define the Differentiator

We anchored Zime around a single idea: winning sales behaviors are nuanced, hard to detect, and invisible to traditional tools. This positioned Zime’s depth as the core point of difference.

Focus the narrative

We simplified the narrative to land one problem exceptionally well, scaling winning behaviors, rather than diluting the message across many use cases.

Elevate the target persona

We aligned the story around the CRO as the primary decision-maker, with sales leaders as champions. The narrative was rewritten to reflect the CRO’s frustration with inconsistent behavior adoption and unpredictable growth.

Bringing the Story to life

We worked with Zime to craft a unified platform story designed to work in real selling environments. We then created an all new sales deck (See below). The updated story clarified Zime’s role in the sales tech stack, strengthened differentiation in competitive deals, and helped prospects quickly understand why Zime mattered, and why existing solutions fell short.

With a clear point of view and a focused sales narrative in place, Zime unlocked faster, more consistent growth. Within six months, sales cycles were cut in half, revenue grew more than 150%, and new logos per quarter increased 4x.

Zime's Sales deck