TeamOhana  Deep Dive

Meet TeamOhana, the SaaS platform that’s providing a better way to manage headcount and compensation by bringing finance and talent teams into a single platform purpose-built to help companies maximize the ROI of every dollar spent on headcount while minimizing the time required to manage it. Below, we summarize the narrative changes we made and then take you through a pitch deck before and after.

Narrative Changes

Reframed the Problem

Through customer conversations, we uncovered that headcount management is highly complex yet still reliant on disconnected teams, manual processes, and spreadsheets. We positioned spreadsheets as the main “bogeyman” and labeled the overarching challenge "The Headcount Headache."

Strengthened the Narrative Arc

The original deck didn’t fully address the pain customers feel and over-indexed on examples and features. We refined the structure to make the problem more visceral and the solution more compelling.

Prioritized Value Over Features

We anchored the pitch around TeamOhana’s core value, avoiding the common pitfall of overwhelming customers with features. Our approach was to sell the value first and then attach features to it, reserving deep product details for the demo.

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