Snappy  
Deep Dive

Meet Snappy, a strategic gifting and recognition platform that helps organizations drive employee engagement, retention, and culture at scale. Snappy enables HR teams to deliver meaningful, well-timed recognition by combining a curated global marketplace, automation, and guidance on when, what, and how to give.

Snappy gives HR and People leaders confidence that recognition programs are consistent, equitable, and impactful, without the manual effort, fragmented vendors, or ad hoc decisions that often limit gifting to one-off moments.

Snappy's Narrative Project

Snappy was perceived as a tactical gifting tool rather then a strategic partner, making it difficult to expand customers, sell upmarket, and move sales conversations beyond individual gift campaigns. Snappy turned to Strata to help them tell a more value-driven story that would resonate more broadly within organizations.

Why was this happening?

Tool-first perception

Customers had primarily accepted the problem BugZero solved as a "cost of doing business," creating a challenge building urgency in sales cycles.

Campaign-level selling

Sales conversations were anchoring value to one-off moments instead of ongoing engagement and retention outcomes.

Limited executive relevance

Expansion within existing customers was challenging without a higher value story that would resonate at the executive level.

The StrataPMM Approach

Reframed around retention outcome

Customers often considered gifting as important, but not strategic. We helped Snappy craft a story that articulated why gifting is essential to retention, a clear outcome executives care about.

Focused on a bigger problem

Customer research revealed that customers only focused on pain in isolated gifting campaigns. We helped Snappy shift the narrative to the complexity of gifting across the employee lifecycle.

Customer-centric narrative

Wrote the narrative from the buyer’s perspective, emphasizing engagement, retention, and long-term people outcomes over product features.

We rolled the new narrative into a refreshed sales deck, updated core messaging, and a clearer platform story designed to support upmarket selling and broader account adoption. New messaging was adopted by 100% of the sales team within 2 months of launch, which had a positive impact on net expansion and new business growth.

Snappy's Sales deck

Before