Strata PMM | Services

A better story faster

Our process is built on experience across 25+ companies and a deep understanding of what actually makes messaging work in the market. We know what to look for, what to ignore, and how to shape a story that holds up, so you get to clarity faster without cutting corners.

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What and How

How we work

Generalist agencies aren't experts. So your narrative pays the price.

We define the story, build it into your highest-impact surfaces, and make sure it gets used across your team.

Full-service PMM agencies offer everything from go-to-market strategyto brand design to talent placement. That breadth means positioning and messaging is one of many services, not their core expertise. When narrative work is a line item instead of a specialty, the result is frameworks that sound right on paper but never get adopted by sales, never resonate with buyers, and never survive the first board meeting.

Nail the story

We run a focused messaging sprint to define a foundation your team actually trusts.

Customer and prospect interviews grounded in real buying behavior

Positioning and messaging is all we do

Competitive alternatives and positioning audit

Clear narrative and messaging framework

Outcome → A story that’s clear, differentiated, and holds up in real conversations.

Bring it to life

We turn your story into production-ready messaging across your highest-impact surface.

Messaging validated against real buyers

Home page copy that’s ready to ship

Outcome → Your story shows up clearly on the front door of your company.

Make it work

We turn your messaging into something your team can actually use.

Messaging built into your sales, marketing, and core workflows

Your team can generate on-strategy copy, messaging, and ideas on demand

Continuously updated with new insights as your market and product evolve

Outcome → Messaging that gets used day-to-day

Services

Two ways we support you

Messaging Foundation

One-time 8-week project for companies that need to get the narrative right and build a home page that converts.

Research Brief

Positioning and messaging is all we do

Messaging Framework

Home Page Layout and Copy

AI Skill Foundation (a custom AI model trained on your buyers, your competitors, and your voice — the engine behind Maintain)

→ Reserve your spot

Messaging Activation

A two-quarter engagement to apply your story across your most important surfaces and make sure your team actually uses it.

Quarter 1 — Make it sell

Rebuild the company pitch deck

Redesign discovery questions and sales talk tracks

Sales team training and rollout

90-second product explainer video script

1 TOFU content piece anchored in your POV

AI system retrained on updated messaging

Quarter 2 — Make it stick

1–2 MOFU content pieces anchored in your POV

Persona or vertical messaging expansion

Campaign messaging (1–2 core campaigns)

Ongoing sales + marketing refinement based on real feedback

AI system retrained with new insights

→ Disclaimer: Design is not included.

Value Added Services

Other ways we can help

Agents & Skills

We design and build agentic capabilities tailored to your go-to-market workflows. From messaging and competitive intelligence to ABM and campaign execution, we develop custom agents and skills your team can use to move faster, stay aligned, and scale what works. Built natively in Claude.

Workshops

Align your team and sharpen your strategy through in-person or remote workshops built on Strata’s GTM model. Walk away with clarity, shared language, and a plan you can actually execute.

Competitive Intelligence

An 8-week sprint to define your competitive landscape and sharpen your positioning. We analyze alternatives, uncover real differentiators, and build a custom AI agent your team can use to access, apply, and operationalize competitive insights across sales and marketing.

Make sure your best story gets told.

The best messaging isn't a one-time project. It's a system that gets sharper every quarter. Let's build yours.

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