What and How
How we work
We define the story, build it into your highest-impact surfaces, and make sure it gets used across your team.
Nail the story
We run a focused discovery and messaging sprint to establish a foundation your team trusts.
Competitive alternatives and positioning audit
Executive workshop to align the team
Outcome → A story that’s clear, differentiated, and holds up in real conversations.
Bring it to life
We turn your story into production-ready messaging across your highest-impact surface.
Home page copy that’s ready to ship
Outcome → Your story shows up clearly on the front door of your company.
Make it work
A great story only matters if your team actually tells it — the same way, every time.
Your team can generate on-strategy messaging and ideas on demand
Continuously updated as your market and product evolve
Outcome → Messaging that gets used day-to-day
Services
Two ways we support you
Messaging Foundation
One-time 8-week project for companies that need to get the narrative right and build a home page that converts.
Messaging Framework
Home Page Layout and Copy
AI Skill Foundation (a custom AI model trained on your buyers, your competitors, and your voice — the engine behind Maintain)
Messaging Activation
A two-quarter engagement to apply your story across your most important surfaces and make sure your team actually uses it. Below is what we recommend, but can adjust as needed to accommodate your GTM strategy.
Quarter 1 — Make it sell
Rebuild the company pitch deck
Redesign discovery questions and sales talk tracks
Sales team training and rollout
90-second product explainer video script
TOFU content piece anchored in your POV
6 month content strategy for launching your new story
AI system retrained on new customer insights
Quarter 2 — Make it stick
2 MOFU content pieces anchored in your POV
Persona or vertical messaging expansion
1 campaign built end-to-end: strategy, messaging, and copy ready to launch
Ongoing sales + marketing refinement based on customer and team feedback
AI system retrained with new customer insights
Value Added Services
Other ways we can help
01
Agents & Skills
We design and build agentic capabilities tailored to your go-to-market workflows. From messaging and competitive intelligence to ABM and campaign execution, we develop custom agents and skills your team can use to move faster, stay aligned, and scale what works. Built natively in Claude.
02
Workshops
Align your team and sharpen your strategy through in-person or remote workshops built on Strata’s GTM model. Walk away with clarity, shared language, and a plan you can actually execute.
03
Competitive Intelligence
An 8-week sprint to define your competitive landscape and sharpen your positioning. We analyze alternatives, uncover real differentiators, and build a custom AI agent your team can use to access, apply, and operationalize competitive insights across sales and marketing.
The best messaging isn't a one-time project. It's a system that gets sharper every quarter. Let's build yours.
Reserve Your Spot
