Categories are crowded, everything is AI-powered, and your team is stretched thin. If it were easy, every SaaS platform would stand out. But crafting a compelling narrative takes focus and bold ideas.
We’re narrative experts.
This is all we do—and we do it well. Our research-driven and collaborative process helps uncover and articulate your best story.
We focus on customer value.
Features alone will dilute your narrative. We craft a structured story that threads your customers’ most urgent problems directly to your solution and value, so you're not just a list of parts.
We accelerate the work.
Unlike in-house teams juggling multiple priorities, we bring fresh ideas, challenge assumptions, and move fast. Helping get your best story in front of customers in 2-3 months.
What we do
Three packages designed to fit your budget, speed, and stage.
Our lightest and fastest offering to refine your platform narrative. We start with a light discovery and audit of your current positioning and messaging. Then, we facilitate two 90-minute workshops to extract the key ingredients of your story. Finally, we equip you with a messaging framework—so you and your team can hit the ground running with clarity and confidence.
A condensed version of our full Narrative Rebuild, designed for speed and impact. We start with in-depth discovery, including internal interviews and conversations with customers and prospects. Next, we facilitate a focused workshop to align your team on the new direction. Finally, we build your platform messaging framework and extend it to your homepage.
Our most comprehensive engagement is designed to redefine your narrative from the ground up. What’s included?
Understand your ideal audience – We conduct in-depth interviews with customers and prospects to understand their challenges and motivations, helping you communicate with precision.
Define your competitive edge – We analyze your category, adjacent categories, and alternative solutions to position your product with clarity and authority.
Distill your core value – We map your unique product attributes to the most pressing problems, elevating them into a capability framework that focuses on value over features.
Rebuild your platform narrative – We deliver strategic internal messaging documents—from personas to positioning—to guide updates across your most critical sales and marketing surfaces.
Praise
The best investment I’ve ever made.
Anthony Kennada
Founder, Audience Plus
Our story was ok, then we met Strata.
Megan Paige
CMO, Snappy
Masters of turning complexity into clarity
Jessica Kremmer
VP of Marketing, Unqork
Working with Strata is a no-brainer for founders.
Satya Devarakonda
Founder, Scalekit
An invaluable resource for early-stage founders.
Alok Shukla
Founder, FunnelStory
I f****** love these guys.
Tushar Makhija
Co-founder, TeamOhana
See our case studies
