Categories are crowded, everything is AI-powered, and your team is stretched thin. If it were easy, every SaaS platform would stand out. But crafting a compelling narrative takes focus and bold ideas.
We’re narrative experts.
This is all we do—and we do it well. Our research-driven and collaborative process helps uncover and articulate your best story.
We focus on customer value.
Features alone will dilute your narrative. We craft a structured story that threads your customers’ most urgent problems directly to your solution and value, so you're not just a list of parts.
We accelerate the work.
Unlike in-house teams juggling multiple priorities, we bring fresh ideas, challenge assumptions, and move fast. Helping get your best story in front of customers in 2-3 months.
What we do
Three packages designed to fit your budget, speed, and stage.
The Workshop
Ideal for teams who want to own the process and move fast but need expert guidance to gather the right inputs and build a clear internal positioning and messaging framework.
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Messaging Sprint
Perfect for early-stage companies where founders know their category and customer well but need help shaping a compelling story and bringing your positioning and messaging to life on your most critical surface, your homepage.
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Narrative Rebuild
A full-scale engagement for companies ready for a complete positioning and messaging overhaul, where we lead the process from start to finish and bring your message to life across all critical surfaces, your core landing pages and pitch deck.
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Who we are
Meet the skilled and experienced team behind our successful product marketing strategies
Carson Swan
I’ve spent the majority of my career as a product marketer, and I can confidently say it’s where I belong. Like many PMMs, I was initially drawn to the fast-paced, dynamic nature of the role, but over time, I’ve become particularly passionate about the art of strategic storytelling—the intersection where product and customers meet, and go-to-market strategy begins. Over the past 15 years, I’ve had the privilege of learning from world-class product, GTM, and marketing leaders, built and led PMM teams, and worked across startups and enterprises.
Today, I’m energized by partnering with forward-thinking founders and marketing leaders, bringing everything I’ve learned to help them harness the power of storytelling and craft compelling narratives that break through the noise.
Mike Hill
I enjoy the challenge of understanding customers. After 15 years of building go-to market strategies from the ground up, I have learned to appreciate that exceptional messaging and positioning starts with exceptional understanding.
While more customer conversations and data can improve understanding, most of the early and late stage startups I worked with struggle to organize existing knowledge and context the team already has into a clear and compelling story.
I have developed an insatiable passion for helping GTM leaders create product narratives that align the team, elevate the brand and drive scalable growth.
